style: Sustainable Eyewear

Eyewear brands are looking for innovative, sustainable materials to use in their frames, and we brought in the most stylish frames we could find that incorporate FSC certified wood! Two new lines for Fall make use of this lightweight, super comfortable material – they just scream to be picked up off the shelf and tried on.

Feb 31st is an Italian brand that fuses together thin sheets of tinted wood. It makes the frames ultra stylish, and extremely light – some weigh only 21 grams! Take a look at the photos below to see the craftsmanship and color details up close.

Tony Morgan is a fun collection out of California that blends acetate fronts with wood and bamboo arms. All of these frames are FSC certified, and the cedar ones even smell irresistible! The wooden sides make the frames so lightweight and incredibly comfortable to wear. Plus, everyone will notice and want to take a closer look.

We have limited supply of these oh-so-modern frames so stop by soon to get yours!

Biotrue - It's New!

Have you been looking for a new contact lens solution? Maybe the all-new Biotrue multipurpose contact lens solution by Bausch & Lomb will be right for you! This lens care product has been available in the United States for over a year and is set to launch across Canada in early April.

Biotrue contact lens solution is approved for use with all soft contact lenses include silicone hydrogel lenses like Acuvue Oasys w Hydraclear and Air Optix Aqua Comfort Plus. Biotrue conditions, cleans, removes protein deposits, disinfects, rinses and stores soft contact lens for up to 30 days.  BioTrue also uses the same natural lubricant found in the human eye to help improve contact lens comfort.

Product Benefits:

  • pH balanced - matches the eyes natural tears and improves initial comfort
  • Biocompatible Moisture - contains a lubricating compound called hyaluronan which is found in the eyes natural tears, and in many leading lubricating eye drops
  • Clear packaging - allows you to know when your about to run out

How to use it:

  • Remove your contact lenses
  • Place at least 3 drops of Biotrue on each side of the lens and rub for about 20 seconds
  • Thoroughly rinse each side of the lens for about 5 seconds
  • Store contact lenses in fresh Biotrue solution for at least 4 hours before re-wearing
  • If you have not worn your contact lenses in 30 days, you must remove them, reclean them and restore them in fresh Biotrue solution.

You can learn more about Biotrue multipurpose contact lens solution by visiting or talk to an eye-bar optometrist.

To read the Biotrue package insert & product directions – click here

Book your next eye exam in Sherwood Park with an eye-bar optometrist

Images via: Bausch & Lomb